Many businesses have been creating Facebook fan pages for their brands. But, at the end of the day, relying on someone else’s platform is not a good thing. Facebook may be gone tomorrow. You can utilize social media platforms as avenues to introduce your new offerings. Though, it’s always better to lead them to your very own website.
Below are top reasons why depending on platforms such as Facebook is not a good idea.
- Facebook has very limited analytics, unless you choose to pay for it.
Facebook is a huge company, and everything comes with a price. They want to get paid for exposure. People should continuously buy into their ecosystem. Having your own website, on the other hand, means that you can gain data all by yourself through Google Analytics.
- It will be very difficult to rank organically.
Facebook pages never rank well on Google search. With a good search engine result ranking, you would miss out on lots of opportunities.
- You’ll have zero control over the design.
Facebook’s appearance is not bad, but it’s not your brand. It’s theirs. You can change the avatar and image, but that’s the end of the modifications that you can do. With your own website, you’ll have control over the entire viewing experience.
How do you get your own website?
Do you want to create a new website for your brand? Then, you may want to talk to a web design professional. Each brand and business comes with unique requirements.
How much does one website cost?
Every brand and business come with unique challenges. There is no formula to an efficient web design solution. Your offerings are unique, so your own website should reflect that. Below are the factors that can add to the overall cost:
- Website hosting
- Email hosting
- Web Design
- Web Development
- Domain names
- Digital marketing
Getting your web designed by a website developer might not be cheap, but it’s definitely a good investment.