If you really want to widen your knowledge on the SEO field, you should understand everything about 301 redirects. This is considered as a crucial SEO skill from the best seo company.
How do 301 redirects work?
A 301 redirect can send signals to search engine crawlers, and tell them that a webpage has been moved permanently to another page.
Do 301 redirects affect Google rankings?
Yes. 301 redirects can impact your search engine optimization performance in a negative or positive manner. That can branch from the content, technical or link building aspect.
Do 301 redirects pass link juice?
We are not sure who coined the phrase, “link juice,” However, yes can pass PageRank. Also, take note that Google still utilizes PageRank, though there is no public update made for several years now.
Canonical Tags versus 301 Redirects
A 301 redirect can permanently move a web page. Once this happens, it would no longer be visible to users. However, when you utilize “rel canonical,” the web page would still be visible and live for everyone. This will only be seen by search engine crawlers.
How to handle all technical issues?
Screaming Frog SEO Spider is one the best tools you can use to handle technical issues. Here are things you need to look for:
1. Look for unsecured URLs
Do you have an SSL certificate installed in your computer? If yes, then there is a chance that these URLs are still not secure. It is crucial to 301 redirect those non-secure URLs to the secured ones. SEO tools can make this easy and convenient. You just need to enter the root domain, and begin the analysis.
2. Redirect Issues
There are 2 kinds of redirects that must be handled: redirect chains and 302s.
3. 404 Pages
There are 2 kinds of 404 web pages you shouldn’t be concerned about.
- Accidental 404 page
- 404 page, plus existing backlinks
Learn More About the Cake Technique
SEO professionals often make the mistake of building multiple assets around similar keyword phrases. This mistake can result to keyword cannibalization, and can impact your SEO campaign negatively. This is when the cake technique comes in.
The Cake Technique is the practice of organizing similar assets to a single main asset. Going through this process can gather a vast range of benefits like the following:
- Increase in word count. Once you consolidate your assets, your word count will naturally increase. This can be associated to better search rankings.
- Deeper web content. When you spread your knowledge in several posts can produce thin web content. Consolidate your assets to achieve the opposite.
- Removes keyword cannibalization problems. Keyword cannibalization happens when 2 or more web pages target similar keywords. This forces Google to select the best one. Why take the risk? Consolidating similar assets eliminate this issue.
- Consolidates authority. You will 301 redirect your assets. This means the mother asset will inherit all your existing backlinks. Consequently, the mother asset turns into an amazing authoritative powerhouse.
- Makes content promotion much easier. It will be much easier to promote single-content assets, and get backlinks.