Back in the early days of affiliate marketing, the written content is king and for a time, that is to be the case. However, retargeting was then introduced and it was used in conjunction with creating high-quality content.
Now, it seems that video content will be the new king moving forward. What other trends are likely to become popular in the future? Read on to find out.
With the advent of Apple’s Siri, Amazon’s Alexa, and Google’s own voice search functionality, it is just a matter of time before people will use voice search as their primary means of finding information over the internet.
As an affiliate marketer, it is your job to ensure that you are using keywords that will make voice searches come so naturally. A combination of brainstorming, as well as making use of keyword research tools, can help you find the right string or words to include on your content. This is what is known as voice search optimization.
Review Sites Will Become More Popular
Affiliate marketers that use blogs as their platform of choice would usually share their personal experiences and probably mention a product here or there, but most of them rarely talk about the main features of the product and why it might help their audiences.
In the past couple of years, product review websites have sprung up and have definitely gained a lot of traction since its inception.
Newly-minted affiliates would have to consider creating product reviews as a means of driving more traffic to their platforms. It is also important to take note that when you are making such content, that you have to think about integrity and honesty all of the time. This is so that your reputation will improve as you churn out more and more product review content for your audience.
Remember that affiliate marketing is a business and in business, reputation is everything.
Native Advertising Will Be the New Way of Advertising
Back then, you can see a lot of different ads that are not even relevant to the website you are visiting. Since then, people are aversive to ads and it can hurt any business out there.
Fortunately, things have changed considerably. Although there are still ads, native advertising just makes it so that the ads that will be posted on your platform are relevant to the content you are making.
For example, if you own a food blog, your ads will be more targeted in the sense that they are all going to be related to food and nothing else. This way, you will slowly gain the trust of your audience without ever having the need to bombard them with irrelevant and annoying ads.
Affiliates should now create data-driven content so that they can entice people to buy the things that they promote. Adding studies and different data that are relevant to the products that you promote is generally a good idea since people will be more convinced if you add them in the first place.
Social Media Ads
Facebook and other social media platforms now have their own ad manager campaigns that affiliates can use to gain more traction. Although you are going to have to spend some money on this, social media ad campaigns are always a good idea.